The other day a question came in asking ‘What does community organizing have to do with your business?”
As a small business owner, we recognize that “Communities” come in all shapes and sizes and are excellent for engage current, former and future clients/customers. Be it a group of industry professionals, a regional area, local non-profits, specialized risk and regulatory conditions – at one point to be successful when facing a challenge, we need to band together to look at it head-on.
One of the worst things that a business owner can do is to run their business in a “vacuum.” Running a business is about connecting with people and helping them improve their lives. Regardless of the product or service you offer, that connection is critical to the success of your business.
One benefit to The Gibson Group of the last few years is there are many social media forums that help the creation and participation in those communities. Fulfilling a potential customers needs it requires creativity and ingenuity on our part to see how our expertise and services can best fit what they are trying to accomplish.
Building communities and relationships is where we’ve found a little success but more-so gratification for a job well done; be it pro-bono work or billable hours. Either way, at the end of the project or task we all come out winners and forge new relationships in those communities we help.
Thus, our answer to the Question of the Week:
“Be a community builder and find your success with that community.” - Laurie Faith